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Part three of this series will deal specifically with an important issue that had come up in part one: Some users, albeit a tiny percentage of overall users, were encountering a malware warning on pages where SocialCash ads are being served.

In part one of this series, we talked about your options – and possible concessions you may have to make if you opt to advertise on Facebook applications. Part two will discuss the returns I have seen so far based on my own applications, and the ad network’s payout schedule.